We deal with it on every level, in every job or endeavor. Today a rough draft of my work was criticized from opening frame to the end. Since I love my work so much, it was difficult to take, even with realizing that they can't see the finished product I see. Regardless, the reaction I got is motivation to make the next version the customer sees an absolute work of art!
Ouch. Hopefully you can take that and do something constructive with it though. :)
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